Sustainable fashion, also called eco fashion is on the up in the fashion world.
One brand, founded by Ali Hewson and the world famous Bono (yes him with the sunglasses) in 2005, EDUN uses the art of fashion as a way of helping Africa.
Having worked with Alexander McQueen and Gareth Pugh, Ada Zanditon's sculptural aesthetic is fast finding an ethical fashion following. With a focus on environmentally-friendly practices and materials, Zanditon uses natural and organic fibres from ethical suppliers and all her fabrics are dyed with non-carcinogenic dyes. It is said the brand aims to spread "good vibes and messages" through its use of planet friendly materials, which is organic cotton. Well Bono, who needs live aid aye? ;)
But EDUN is just one of the many brands who see eco fashion as the way forward. There's something undeniably chic about a girl sporting a man's Panama hat, no? Pachacuti is the first Fair Trade company to receive the World Fair Trade Organisation (WFTO) certificate for its work with female hat weaving cooperatives in Ecuador, where Panama hat-making is the primary source of income for the women in these rural communities.
Karen Stewart and Howard Brown also founded Stewart + Brown in 2002 to create a knitwear brand with a focus on ethically and sustainably sourced Mongolian cashmere that's built to last, therefore curbing the fast fashion trend.
So fancy being high in fashion at the same time as being environmentally friendly? Gwarn, do the planet a favour by investing in some eco fashion. It already became noticed at London Fashion Week with Christopher Raeburn's use of ex military fabrics.
Christopher Raeburn shows us how ex-military fabrics can be fashionable
EDUN shows off its eco friendly brand of organic cotton
Other eco fashion examples :